Entertaiment

Amazon inks deal to show 20 soccer matches a year in UK

Amazon inks deal to show 20 soccer matches a year in UK

Amazon has struck a monumental deal to live stream 20 Premier League matches for three seasons from the 2019/20 campaign.

Amazon has secured the rights to show English Premier League football matches for the first time in further evidence of their financial might in the bidding wars for sports events, the league said Thursday.

Amazon's entry into the market breaks the five-year stranglehold Sky and BT have held on Premier League rights in the UK.

The 20 additional matches will cost the telco £90m, bringing the total cost for 52 games to £975 million over three years.

Specifically, Amazon gets 10 games over one of the Premier League's busy public-holiday periods, likely Boxing Day, Dec. 26., and 10 during one of the league's program of midweek fixtures.

Also on Thursday, Premier League clubs have struck a new deal over sharing revenue from global broadcast deals which will see any future increases divided according to league position.

Amazon will make the Premier League available to Amazon Prime members.

Amazon Prime membership now costs £7.99 per month or best price £79 per year.

Amazon, which started as an online retailer, has built up an increasingly impressive sports portfolio and broadcasts the US Open tennis, ATP World Tour Tennis events - where they outbid Sky by offering £50 million - and National Football League games.

Petrol prices in record monthly rise, says RAC
Diesel will increase by 85 cents a litre, while the price of illuminating paraffin will rise by 82 cents a litre. Petrol price has dropped by 70 paisa a litre and diesel by 50 paisa in the last eight days.

"Back then the clubs put in place a revenue-sharing system that was right for the time and has served the league well, enabling them to invest and improve in all areas".

The Premier League has concluded the sales process for all its live broadcasting rights in the United Kingdom and Ireland for the three seasons 2019/20 to 2021/22.

Separately, the Premier League clubs have agreed a new formula for sharing any future increase in worldwide broadcast revenue from season 2019/20 onwards.

The groundbreaking agreement was announced by the Premier League on Thursday.

Recent days have seen claims that BT Sport and Amazon had taken one each of the previously unsold pair of deals, that has now been confirmed.

Amazon did not say how much it paid for its Premier League package.

The Premier League have also released details of the rights deals for the Republic of Ireland.

These two remaining packages of rights were specifically created to appeal to the internet giants such as Amazon, Netflix, Apple, Facebook and Google as online streaming continues to rise in popularity. However, the entire auction has fallen short of the Premier League's hopes on revenue.


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