Snapchat launches its new and improved $150 Spectacles

Snapchat launches its new and improved $150 Spectacles

There are also three new colors: onyx (black), ruby (red), and sapphire (blue). The device is available for $150 - $20 more than its predecessor. After the Snap Inc. introduced their product Spectacles, there was a lot of unsold pairs. The company wrote down almost $40 million in merchandise, and laid off about a dozen people.

The new Snap Spectacles are the second generation of the company's wearable. At first, it doesn't look like a whole lot has changed, as Spectacles V2 seem to have the same design as the device we saw a year ago. Moreover, users in the United States are able to order prescription Spectacles if they desire.

A Snap spokesperson told CNN the company overestimated initial demand, which was a business mistake, but not a failure of the product. SNAP is reaching $14.54 during the last trading session, after decreased 6.97%.Snap Inc. has 46.88 million shares volume, 66.63% up from normal.

If Snapchat is truly to pull off the Spectacles successfully, they may finally see a profitable quarter after losing $720 million a year ago.

But Snapchat is as different from Apple as sunglasses are from phones. Spectacles 2.0 are not a type of AR glasses, but the lightweight camera technology and design could presage future ventures into AR.

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The new Spectacles is capable of taking photos.

Snap now describes Spectacles as a "hands-free camera" to capture ordinary moments and create circular video clips for sharing directly to Snapchat. The glasses can record video at 1216 by 1216 pixels at 60 frames per second with a touch of a button on the left side. According to the company, Spectacles are now up to four times faster at getting content to your story.

The Spectacles are now water-resistant in shallow water as well. The case, which also doubles as a charger, is also splash proof.

Meantime, we should probably also keep watch for photos of Kylie Jenner wearing the new Spectacles.

Spectacles go on sale today in the United States, Canada, the United Kingdom, and France. They launch for customers in Ireland, Belgium, the Netherlands, Sweden, Norway, Denmark, Finland, Germany, Austria, Switzerland, Poland, Spain and Italy on 3 May.