Science

Spotify Announces Upgrade for Free Service to Increase Paying Subscribers

Spotify Announces Upgrade for Free Service to Increase Paying Subscribers

More personalized With Spotify for free, users gain easy access to favorite songs and discovering new music is made simpler-and it's personalized for you.

Some of these playlists will include personalized recommendations based on user taste. "This is not just about giving more specific free service experience to our users since the beginning, but also gives them more control over their listening experience".

The last new feature that Spotify announced with its revamped experience is a low-data mode called "data saver". New optimizations to the interface and utilizing 3G to cache music will give streamers a lot more freedom in their offline listening habits. It will also impact the battery less.

Earlier this month, a report suggested Spotify was on the verge of launching a new tier for Spotify Free users, and the company has now confirmed the news. So the freemium model appears to be working. The popular Discover Weekly playlist is aimed at helping user's find new music. Instead, Spotify will know what genre you listen to and play artists its algorithms think you might like.

Taken together, the features included in the update will ease up on the restrictions Spotify has imposed thus far in its free tier.

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Spotify is positioning its free service as a competitor to terrestrial radio worldwide, not to mention more direct competitors such as Apple Music, and that Spotify pays more to artists and rights holders than terrestrial commercial radio does.

The announcement was made during a recent event in NY, where Spotify provided several interesting details about its service.

As part of a wider redesign of the app, Spotify says it will also implement a data-saving mode to save up to 75% less data.

The changes will roll out over the "coming weeks" to both iOS and Android. Whereas with a Premium subscription you could play any song you wanted whenever you wanted, Free members would be forced to hit the shuffle button if they wanted to play music.

This tier will make all the more sense when the company enters India. These include a wide variety of enhancements to its mobile app, including more control over how to explore, more access to playlists and other music, greater recommendations when building playlists, and a reduction in the amount of data it uses.


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